User-Generated Content’s Impact On Trust And Authenticity In Marketing

Trust: A Cornerstone of Brand Credibility Trust forms the bedrock of consumer-brand relationships, and UGC plays a pivotal role in cultivating and reinforcing this trust. When individuals encounter authentic, user-generated experiences shared by their peers, they are more inclined to perceive a brand as trustworthy. This organic content, devoid of corporate veneer, resonates with audiences,...