Introducing Google Tag Manager: Transforming Digital Marketing Strategies

Simplify Tracking and Management Google Tag Manager acts as a central hub for deploying and managing various tracking codes or tags on a website or mobile application. Gone are the days of manual code deployment as Google Tag Manager provides a user-friendly interface that allows digital marketers to easily add, edit, and organize tags. For businesses seeking the expertise of the best digital marketing company near Kolkata or exploring digital marketing services in Siliguri, Google Tag Manager simplifies...

The Mystery of Digital Marketing: Types, Benefits and Strategies

Types of Digital Marketing: Search Engine Optimization (SEO): Optimizing a website to organically rank higher in search engine results pages, increase traffic, and increase visibility. Search Engine Marketing (SEM): Paid advertising that appears in search engine results through platforms such as Google Ads and targets specific keywords to reach potential customers. Social Media Marketing (SMM): Use social media platforms such as Facebook, Instagram, and Twitter to connect with your audience, create brand awareness and increase engagement. Content Marketing:...

Mobile Indexing: SEO Best Practices for 2024

What is Mobile-First indexing? Mobile-first indexing is a fundamental change in the way search engines index websites. Traditionally, Google has primarily used the desktop version of a website to assess its relevance and rank it in search results. Because mobile devices dominate Internet usage, Google now primarily considers the mobile version of a website for indexing and ranking. This change is because mobile devices access the Internet more than desktop computers. As a result, Google strives to provide search...